Marketing Wisdom & Insights
Six Strategies for Marketing Your Cannabis Businesses
Cannabis has become a booming industry in recent years, with the legalization of both medical and recreational use in several states across the United States and in many other countries around the world. With such a rapidly growing market, it is essential to have effective marketing strategies in place to help your cannabis business stand […]
10 Ways to Supercharge Your Business with Testimonials
When it comes to building trust and credibility for your business, nothing speaks louder than customer testimonials. Testimonials are powerful tools that can significantly impact your potential customers’ decision-making process. According to a survey by BrightLocal, 91% of consumers aged 18-34 trust online reviews as much as personal recommendations. Here are the Top 10 ways […]
Storytelling Inspires Donors to Give
In a world bursting with information and constant distractions, it’s no secret that non-profit organizations often struggle to capture public attention. The lack of visibility can create significant hurdles for these noble endeavors, hindering their fundraising efforts and impeding their ability to reach their target audience. But fear not, for there is a potent tool […]
Harnessing the Power of Emotion in Nonprofit Marketing
In a world where numerous causes compete for recognition, nonprofit organizations often struggle to gain public attention. This lack of visibility hinders their fundraising efforts and limits their impact on the target audience. Therefore, nonprofits must construct marketing messages that stir emotions and aspirations, effectively captivating the public’s sentiments and thoughts. Let us explore the […]
Three Marketing Hacks for Your Business
You know you need to do marketing. You see your competition out there, and you want a piece of the action. Let’s face it, these three marketing hack can help you get a piece of the action and help you stay in business. Don’t know exactly where to start? Worried about overspending on marketing that […]
How Bad Grammar and Spelling Hurt Your Brand
How important are grammar and spelling in marketing and branding a business? Sometimes overlooked and taken for granted, grammar and spelling have a significant impact on how a company is perceived in the marketplace. There are several ways bad grammar and spelling affect a company’s brand. In a business climate dominated by technology, online searches, […]
Three Effective Marketing Strategies for Law Firms
There are many marketing strategies that law firms can use. The most effective are underpinned by a strong marketing plan. Here, we explore three that are focused on driving more engagements, referrals from clients and networking contacts, and revenue. Why is Content Marketing Important? Customers expect high-quality, consistent content. Good content helps build visibility for the […]
How to Use Instagram to Grow Your Business
People love community, and people love communication. If you have a business, you need to consider using Instagram. Imagine your customers engaging in your business without having to leave their homes. There are many ways that Instagram marketing is useful for different fields of business. Instagram is all about presentation. It’s a snapshot of what […]
Using Social Media to Build Your Reputation Before You Run for Political Office
Since 2016, I have worked for several political campaigns and at one time ran for office. For political candidates, social media presence is highly important, but how you present yourself on social media is ever more important. Here are just a few things to keep in mind before proceeding with that “create” button. Building an […]
One Critical Mistake to Avoid When Buying a Business
How many times do you search on your phone or computer for a service, address, phone number, or directions? According to data compiled by Hubspot, there are 63,000 search queries performed per second on Google. That’s 5.6 billion searches per day or 2 trillion per year. Yes, that’s trillion with a t. Everyone looking for […]
Four Marketing Tips to Deploy for a Successful M&A
The COVID-19 pandemic is a real game changer for all businesses in every sector. It is unlikely that you can find any business or area of life that has not been affected. As we claw our way out of this economic setback, mergers and acquisitions will accelerate and create even more changes for businesses globally. […]
Ten Tips for Marketing Your Business on a Small Budget
A business owner wears many hats. Looking for creative ways to market your business that won’t stress your budget? Put on your Marketing Hat and start here with Ten Tips I’ve put together to get you started. TIP 01 Get online reviews to boost your business. Inside your Google My Business listing, you can capture […]
Grow Sales With This Key Marketing Strategy
Video can set you apart Increasing sales is a big challenge that every business faces. Without a good marketing strategy to support your sales efforts, it is difficult to achieve revenue growth. Incorporating video into your plan is a great strategy. In this 5-part series, we will explore cost-effective, easy to apply tips that small […]
Social Media Marketing Strategies for Revenue Growth
Which Social Media is Right for Your Business? Increasing sales is a big challenge that every business faces. Engaging on social media is necessary to reach potentials clients and buyers looking for your products and services. Without a good marketing strategy to support your sales efforts, it is difficult to achieve revenue growth. In this […]
Online Reviews as a Marketing Strategy Will Drive Revenue Growth
The Power of Online Reviews Increasing sales is a big challenge that every business faces. Engaging on social media is necessary to reach potentials clients and buyers looking for your products and services. Without a good marketing strategy to support your sales efforts, it is difficult to achieve revenue growth. In this fourth blog of […]
SEO as a Key Marketing Strategies for Revenue Growth
Increasing sales is a big challenge that every business faces. Engaging on social media is necessary to reach potentials clients and buyers looking for your products and services. Without a good marketing strategy to support your sales efforts, it is difficult to achieve revenue growth. In this fourth blog of a 5-part series, we will […]
5 Key Marketing Strategies for Revenue Growth
Increasing sales is a big challenge that every business faces. Engaging on social media is necessary to reach potentials clients and buyers looking for your products and services. Without a good marketing strategy to support your sales efforts, it is difficult to achieve revenue growth. In this fourth blog of a 5-part series, we will […]
Tips for Adapting Your Business to a Strange New World
Pivot is the trendy new word. To pivot your business means to change your strategy or process to achieve your goal. For those of you who are business owners, what you have done before may no longer apply to today’s circumstances or to the future. You must be able to quickly change and adapt the […]
4 Ways to a Smoother Integration After the M&A Dust Settles
Like many of you, I’ve lived through several mergers and acquisitions throughout my career, and rarely have I seen them go smoothly. The top brass brokering the deal is very concerned with the legal contracts, billing and accounting systems, IT and technology issues, and big HR concerns. These are intensive initiatives to tackle. However, there […]
