Increasing sales is a big challenge that every business faces. Engaging on social media is necessary to reach potentials clients and buyers looking for your products and services. Without a good marketing strategy to support your sales efforts, it is difficult to achieve revenue growth. In this fourth blog of a 5-part series, we will explore cost-effective, easy to apply tips that small and medium size business and solopreneurs can use to generate leads, build visibility, and grow sales revenue. For all five key strategies, visit JMK MarComm Blogs.
Here, we address a critical marketing strategy that will help you effectively generate leads and increase sales. To generate leads and increase sales, buyers need to know that you exist and what you offer. Finding new clients is much more difficult today and very much like trying to find that needle in a haystack. They need to find you when they are searching based on keywords (from their computer or phone) when they have a need to fill. You must make it easy for them to find you. Let’s get started!
Google My Business is a free online listing you can easily set up for your businesses. It manages your online presence across Google, including Search and Maps.
- Google My Business is a free online listing you can easily set up for your businesses. It manages your online presence across Google, including Search and Maps.
TIP: Explore this link for more information about Google My Business its benefits and how to set it up.
Recently, a chiropractor client of mine told me about a new client who told him she selected him based on the review she read online. Never underestimate the power of a good review to send new clients to you. According to BrightLocal, a positive reputation online helps customers trust businesses, converts searches into leads, and boosts local search rankings. They report that 82% of consumers read online reviews for local businesses, including 93% of people aged 35 to 50. [Source: https://www.brightlocal.com/resources/online-reviews-statistics-2020/]
As products begin displaying reviews, conversion rates escalate rapidly. The purchase likelihood for a product with five reviews is 270% greater than the purchase likelihood of a product with no reviews. [Source: https://spiegel.medill.northwestern.edu/how-online-reviews-influence-sales/]
In addition to generating reviews in Google you can also set up a profile in www.yelp.com. Facebook business pages will allow a visitor to recommend and rate your business (up to 5 stars) and write a review, also. As job seekers conduct research, they rely on the ratings and feedback from current and previous employees on www.glassdoor.com. However, Google may be enough. It can become cumbersome to manage your ratings and reputation across multiple sites. You need to read them and also respond quickly to reviews, especially negative reviews, if they occur.
TIP: Generate positive reviews for your business from good clients. Once you set up your Google My Business page, there is a section that generates a link to your listing that you can send to clients. They will be able to write a review that will display in you listing for anyone viewing your listing can read.
Understanding your businesses position in the marketplace and defining your ideal client is your starting point. Assessing and maximizing your internet visibility with SEO, messaging appropriately for your target audiences across social media, gathering testimonials and reviews from clients, and using video to inform and sell to all come together in a good marketing plan.
Implementing any of the tips provided in this document is a good step on the path to marketing and growing your business. This is a challenging time, but there are buyers with evolving needs, and new opportunities arising in the most interesting ways. Position your business to meet those needs and discover those new opportunities with solid marketing strategies.
For help and guidance on applying any or all of these marketing strategies in your business, reach out to Jill Kovalich at JMK MarComm LLC. We offer marketing support with monthly fixed plans or project-based fees to fit your needs. Our prices and plans are scalable and flexible.