Increasing sales is a big challenge that every business faces. Without a good marketing strategy to support your sales efforts, it is difficult to achieve revenue growth. Incorporating video into your plan is a great strategy. In this 5-part series, we will explore cost-effective, easy to apply tips that small and medium size business and solopreneurs can use to generate leads, build visibility, and grow sales revenue. For all five key strategies, visit JMK MarComm Blogs.
Here, we address a critical marketing strategy that will help you effectively generate leads and increase sales. To generate leads and increase sales, buyers need to know that you exist and what you offer. Finding new clients is much more difficult today and very much like trying to find that needle in a haystack. They need to find you when they are searching based on keywords (from their computer or phone) when they have a need to fill. You must make it easy for them to find you. Let’s get started!
Video is effective to inform people about your product or service and increase sales. You do not need to spend a lot of money to produce a video. There are many inexpensive editing platforms available and some right from your phone.
Here is some compelling data to support your decision to incorporate video into your marketing strategy [Source: https://www.oberlo.com/blog/video-marketing-statistics]:
- “…56 exabytes (equivalent to one billion gigabytes) of internet video was consumed on a monthly basis in 2017. This figure will more than quadruple to 240 exabytes per month by 2022.”
- “It’s estimated that by 2022, 82 percent of the global internet traffic will come from video streaming and downloads (Cisco, 2019). That’s an 88 percent increase in traffic share from the 72.3 percent in 2017.”
- 81% of marketers say video has helped them generate leads. [Source: Source: Annual State of Video Marketing 2019 by Wyzowl]
- People will spend 100 minutes a day watching online videos in 2021 [Source: https://www.smartinsights.com/digital-marketing-platforms/video-marketing/video-marketing-statistics…]
TIP: You do not need a big budget or fancy equipment to be able to generate compelling video to sell your product or service. Seek out someone on your staff who has some experience uploading videos to Instagram or other sites from their phone. (This can also be a great project for an intern.) Start with a short video introducing your company and your product or service. Graduate from there to short videos about specific products and services or benefits that would be of interest to your buyers.
Understanding your businesses position in the marketplace and defining your ideal client is your starting point. Assessing and maximizing your internet visibility with SEO, messaging appropriately for your target audiences across social media, gathering testimonials and reviews from clients, and using video to inform and sell to all come together in a good marketing plan.
Implementing any of the tips provided in this document is a good step on the path to marketing and growing your business. This is a challenging time, but there are buyers with evolving needs, and new opportunities arising in the most interesting ways. Position your business to meet those needs and discover those new opportunities with solid marketing strategies.
For help and guidance on applying any or all of these marketing strategies in your business, reach out to Jill Kovalich at JMK MarComm LLC. We offer marketing support with monthly fixed plans or project-based fees to fit your needs. Our prices and plans are scalable and flexible.